Pā'ia (Hawaiian: Pāʻia [paːˈʔijə]) is a census-designated place (CDP) in Maui County, Hawaii, United States, on the northern coast of the island of Maui. The population was 2,470 at the 2020 census. Pā'ia is home to several restaurants, art galleries, surf shops and other tourist-oriented businesses. It was formerly home to a Hawaiian Commercial & Sugar mill from 1880 to 2000.
Pā'ia is the first town on the Hana Highway when heading eastbound towards Hana.
Pā'ia is located close to many internationally known windsurfing spots including Hoʻokipa and Spreckelsville. It is therefore sometimes called "The World Capital of Windsurfing".
| Ethnicity | Paia | USA |
|---|---|---|
| White | 45.5% | 60.1% |
| African American | 0% | 12.2% |
| American Indian | 0% | 0.6% |
| Asian | 16.9% | 5.6% |
| Hawaiian | 5.6% | 0.2% |
| Multiracial | 17.6% | 2.8% |
| Hispanic | 14.5% | 18.2% |
| Other | 0% | 0.3% |
| HOUSEHOLD INCOME | Paia | USA |
|---|---|---|
| Less than $10,000 | 5% | 5.8% |
| $10,000 to $14,999 | 0% | 4.1% |
| $15,000 to $24,999 | 6.8% | 8.5% |
| $25,000 to $34,999 | 5.5% | 8.6% |
| $35,000 to $49,999 | 7.5% | 12.0% |
| $50,000 to $74,999 | 9.8% | 17.2% |
| $75,000 to $99,999 | 15.4% | 12.8% |
| $100,000 to $149,999 | 26.3% | 15.6% |
| $150,000 to $199,999 | 10.5% | 7.1% |
| Education | Paia | USA |
|---|---|---|
| < 9th Grade | 3% | 5.0% |
| 9-12th Grade | 6% | 7.0% |
| High School or GED | 30% | 27.0% |
| Other College | 22% | 20.0% |
| Associate's Degree | 8% | 9% |
| Bachelor's Degree | 23% | 20.0% |
| Master's Degree | 6% | 9.0% |
| Professional Degree | 2% | 2.0% |
| Doctorate Degree | 0% | 1.0% |